Are you talking about ethos pathos logos? If so the appeal to emotion is pathos
King Charles II of England had a large loan with Penn's father, after whose death, King Charles settled by granting Penn a large area west and south of New Jersey on March 4, 1681. Penn called the area Sylvania (Latin for woods), which Charles changed to Pennsylvania in honor of the elder Penn.
Based on the description given, it could be concluded that warby Parker has gained a competitive advantage from being inventive and ensuring customer satisfaction.
The inventiveness of warby Parker ls simply customer - centric as it deviced a selling approach at ensuring that customers are totally satisfied with their purchase.
Allowing consumers to try out their glasses at home isn't a very common thing in the market. This help warby Parker gain consumers trust and loyalty as it emphasizes that good products are being sold by his brand and that consumers totally love what they are buying.
Hence, warby Parker gained competitive advantage through inventiveness at earning customers loyalty.
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Seward's investment though not popular at the time but he would later prove himself when large deposits of gold and oil are discovered in Alaska. in the sewards ice box.<span />
The people (in America) give the government power