Answer:
The correct answer is letter "A": to appeal to both high and low involvement consumers.
Explanation:
Strong arguments are those that provide probable support for an idea. Weak arguments fail to provide support for different matters. Then, when talking about marketing, strong arguments are more likely to engage consumers with a product while weak arguments can attract consumers at low levels but the ideas lack reliability.
Thus,<em> infomercials can make use of both strong and weak arguments at different levels of consumer involvement.</em>
Answer:
The correct answer is c. Prospect theory.
Explanation:
Prospective theory belongs to behavioral economics and stands out as an alternative model to the expected utility theory, since the validity of the rational agent's neoclassical assumption is questioned. This theory was developed by Nobel laureate Daniel Kahneman and his collaborator Amos Tversky in his »Prospect Theory: An Analysis of Decision under Risk” (1979). They used the results obtained from both his own empirical observations, as of several experiments.
Individuals set preferences based on a specific situation and circumstances, rather than in absolute terms. This means that depending on their initial situation, agents will act in one way or another. One of the results of this reasoning leads to behavioral asymmetries between situations of possible losses or gains. Individuals, for example, are generally more risk averse than profit lovers. An endowment effect is also derived from this analysis, since the compensation required by someone to dispose of a good is greater than what they would be willing to pay to acquire it.
The complete question has been added with an image for better understanding of the concept. The beneficiaries of the inflation and interest rates will be,
- When inflation is 1 percent, Diane will benefit more than Jack;
- When inflation is 0 percent; Diane will benefit more than Jack;
- When inflation is 4 percent; Jack will benefit more than Diane;
- When inflation is -2 percent; Diane will benefit more than Jack.
<h3>What is inflation?</h3>
A given increase in rates or prices of any commodity, including monies, over a particular financial period is known as inflation.
The rates and beneficiaries due to the unexpected change in inflation for the above situation is given attached in the image in the form of a table.
Hence, the significance of inflation is as mentioned.
Learn more about inflation here:
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Answer:
The restaurant need to sell 46.6 slices (47 slices)
Explanation:
Giving the following information:
The restaurant sells pizza at a rate of $13.57/slice. Expenses for the restaurant include raw material for pizza at $8.57 per slice, $172.00 as monthly rental and $61.00 monthly as insurance.
To calculate the break-even point in units, we need to use the following formula:
Break-even point= fixed costs/ contribution margin
Break-even point= (172 + 61) / (13.57 - 8.57)
Break-even point= 46.6 slices
How will the general ledger accounts in the trial balance most likely differ if the company were a retail store rather than a wholesale company?
A general ledger account is used to record transactions that a company has. A trial balance has all of the general ledger accounts listed shows all of the debits and credits that a company has faced. A retail store will have smaller product transactions over a wholesale store due to the wholesale store selling in bulk. There will likely be more credits and debits for a retail store whereas a wholesale store may have more debits as they are less likely to have returns.
How will they differ for a hospital or a government unit?
A hospital or government unit will have vastly different general ledger reports due to the type of agency they are. These transactions will deal more with insurance or big dollar companies rather than individuals on a smaller scale. A trial balance is not a financial statement but it used to show balances that an organization has.
