Question

Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer:________.
A. more brand awareness.
B. higher degrees of brand loyalty.
C. greater perceived value.
D. a better brand image.
E. more product line depth.

Answer 1

Answer:

The correct answer is C

Explanation:

Perceived value, is the term of marketing, which is defined as the evaluation or determination of the customer merits of the service or the product and also the ability to fulfill the needs as well as expectations, specifically in comparison with the peers.

So, in this case, Nora who earlier purchased the other brand shoes and was not marginally satisfied. But this time Nora would likely to purchase the shoes of the brand and it is because it offers greater perceived value to the customer and also meet the expectations.