Question

Identify the correct pricing strategy. Incorporating _______ pricing strategy drives customers to pay a higher price for a valuable product. Businesses use market research, surveys, and analysis to convince customers to buy products that provide _______ for money.

Answer 1

Answer:

Premium, value

Explanation:

Premium Pricing Strategy: this a strategy used by companies to drive up the prices for their products. This strategy is used when customers can be convinced that a company will offer a higher value than its competitors.

For example, looking at the prices of a Rolls Royce Phantom and a Toyota, one costs $450,000 and the other costs $25,000, both will take you from your office to your house, but some customers will prefer to buy the Rolls Royce, this is because of the value the Rolls Royce offers.

Value: this is the worth or usefulness of something. Therefore, if a company can offer value for money, customers will be willing to pay.