The answer will vary on what you're looking for. Holiday shopping effects Thanksgiving greatly. Black Friday is usually moved earlier to Thursday evening... Thanksgiving day. The employees who works in stores participating in black friday will usually be called in on Thanksgiving day so the stores can start doing holiday sales earlier than there competition.
This answer is not going in the direction I want it to go but hopefully you get the point.
They can receive a citation from the liquor authority for they are the ones responsible in handling those individuals of having violating the law in terms of liquor. Such as buying liquor in an under age, having someone sell liquor to a minor or failure to validate the person's identification card and serving them who are already in an intoxicated state. Violators of the laws given by the authority are faced with consequences and are given citation from the liquor authority.
Sir lynden oscar pindling
The answer is social comparison.
<em>Hope this helped! :)</em>