Answer:
<em>Media Mix Optimization</em>
Explanation:
Media Mix Optimization (MMO) <em>is a technique for efficiently distributing marketing spending across procurement networks to optimize certain company results (clicks, installations, profit)</em>.
Using Media Mix Optimization, an analyst, or some other marketing manager tries to maximize the total impact of the advertising budget by budget distribution across a range of marketing channels.
This approach provides a macro view of the advertising budget against attribution optimization, taking a micro view at the channel level (or even at the channel level of a campaign).
Answer:
It is more convenient to continue processing.
Explanation:
Giving the following information:
Grace Co. can further process Product B to produce Product C. Product B is currently selling for $60 per pound and costs $38 per pound to produce. Product C would sell for $95 per pound and would require an additional cost of $13 per pound to produce.
To determine the convenience of further processing we need to calculate the contribution margin:
CM= selling price - unitary variable cost
Product B= 60 - 38= 22 per unit
Product C= 95 - 38 - 13= 44 per unit
$1,267,500
To calculate estimated value using GRM (gross rent multiplier) you need to take the <u>annual</u> rental income times the GRM.
Monthly income= $625 so annual income= $625*12 months=
$7,500 annual * 169 GRM= 1,267,500
It is invitation only. Usually people who spend more than $250,000 a year on their credit cards are targeted and invited.
If you are invited it will cost $7,500 for initiation and a $2,500 annual fee for continuous use of the black card.