Both men are shown in the kind of clothing worn by laborers.
The text at the bottom draws attention to their “average” careers.
The text at the top includes the phrase “workingman’s banner.”
Explanation:
This poster relies on what is known as the "plain folks" technique. This refers to an approach in politics in which a candidate is presented as a very common and plain man. This is intended to create a relationship between the candidate and the voter. Many people believe that candidates gain more support when they appear to be relatable to the common voter, as this suggests that they understand the concerns of common people.
