Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or pay huge fees to obtain exclusive sponsorship rights.
Direct-response advertising has the following characteristics:-
- Makes a specific offer Provides all the information required to make a decision includes a means of responding (website, toll-free number) to make things easier.
<u> Metrics to Measure Your Sponsorship ROI -</u>
1) Brand impressions (onsite, social media mentions, PR releases, etc.)
2) The number of new leads generated.
3) Lead quality/position.
4) Onsite purchases/opt-ins.
5) Click-through rate.
6) Email open rate.
7) Website visits.
8) Social media interaction.
<h3>What is sponsorship valuation?</h3>
- A property's assets are evaluated as part of the sponsorship valuation process in order to assign a monetary value to each component that might be made available to a sponsor partner.
- The goal of this exercise is to assess the value of a sponsorship program and estimate a reasonable market value for it.
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Answer:
Explanation:
The journal entries are shown below:
On March 15
Dividend A/c Dr $10,170,000 (226,000,000 shares × $0.045)
To Dividend payable A/c $10,170,000
(Being cash dividend declared)
On March 30
No entry
April 13
Dividend payable A/c $10,170,000
To Cash A/c
$10,170,000
(Being the payment of cash dividend is recorded)
They were in New York City.
Answer:
The most that Johnson would be willing to spend on this project is $167706.
Explanation:
the most that Johnson would be willing to pay
$42000*3.993
= 167706
Therefore, The most that Johnson would be willing to spend on this project is $167706.
