Answer:
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Answer and Explanation :
Few information is missing in the question kindly find the attachment
As per the data given in the question,
The formula and the computation is shown below
1) Book value per share = Equity applicable to share ÷ share outstanding
Apple Google
Equity common share a $134,047 $152,502
Common share outstanding b 5,126.201 694.783
Book value per common share a ÷ b $26.15 $219.50
2)Basic EPS = Net income ÷ weighted Avg common share outstanding
Apple Google
Net income a $48,351 $12,662
weighted Avg common share outstanding b 5217.242 693.049
Basic EPS a ÷ b $9.27 $18.27
3)Dividend yield = Cash dividend per common share ÷ Market price per share
Apple Google
Cash dividend per common share a 2.4 0
Market price per share b $154.12 $1046.4
Dividend yield a ÷ b 1.56% 0.00%
4) Price earning ratio = Market price per share ÷ Basic EPS
Apple Google
Market price per share a $154.12 $1046.4
Basic EPS b 9.26754 18.26999
Price earning ratio a ÷ b 16.63 57.27
5) A higher PE ration indicates that investors want to pay a higher share price because of growth expectation in near by future
Therefore Google has higher PE ratio
Hence, investors have greater expectation of performance of Google in future.
In classical conditioning, the Neutral Stimulus (NS) becomes a Conditioned Stimulus (CS) after it reliably signals the impending occurrence of the Unconditioned Stimulus (US).
The conditioned stimulus (CS) is a neutral stimulus (NS) that - after being repeatedly presented before the unconditioned stimulus - evokes a similar response as the unconditioned stimulus (US).
For example, a cat staring at a can of food (unconditioned stimulus) reacts differently to the sound of a can opener being struck on any surface (neutral stimulus). But if you condition a cat to believe that striking a can opener on any surface signals it will eat a can of food, the neutral stimulus becomes the conditioned stimulus.
Learn the difference between classical and operant conditioning here: brainly.com/question/17583598
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