Question

The selling concept holds that ________. Group of answer choices consumers will not buy enough of a firm's products unless the firm undertakes large-scale persuasion and promotion efforts a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests consumers will only favor products that are available and highly affordable achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do consumers will favor products that offer the most in quality, performance, and innovative features

Answer 1

Answer:

Consumers will not buy enough of a firm's products unless the firm undertakes large scale persuasion and promotional efforts

Explanation:

The selling concept proposes that, customers will not buy much of a firm's products unless they are persuaded and induced to buy such products via means of sales promotion, marketing and advertising.

The concept emphasizes upon the need for the firms to promote their products via advertising and other means of sales promotion so as to create a want which did not pre exist and thereby draw the attention of customers towards different products the firm produces.

This approach is more suited towards less sought after products by consumers, for which a want has to be created. For instance, life insurance policy.

The approach is applicable to those large firms who produce huge output and thus to sell the excessive output, they have to resort to promotional means.