Question

Ying purchased a new brand of laundry detergent. When she used the detergent for the first time, she was highly frustrated because of its bad odor. However, over time, she becomes satisfied with the detergent's performance as it removes stains effectively. In this scenario, Ying can be referred to as a: _____.
A) brand addictive consumer
B) high-involvement consumer
C) low-involvement consumer
D) brand independent consumer
E) risk averse consumer

Answer 1

Answer: C. Low-involvement consumer

Explanation:

A low-involvement consumer could be described as someone who does not observe much risk in a product after purchase and could continue using the product due to his or her reservation on the product instead of returning to the retailer where it was gotten. Ying discovers that she can manage the detergent as long as it's able to remove stain from her cloth even though it has a bad odour. She is seen as a low-involvement consumer.