Question

Jason bought his first color television set after flat screen televisions were already widely diffused. He is most likely to be one among the ______.

Answer 1

Answer: D. Laggards.

Explanation:

LAGGARDS refer to a group of people who are not fond of change. They are slow to adapt to new ideas or technology and usually only do some because they are forced to and everyone else has done so or because traditional alternatives are no longer available.

This group values reliability and low cost and account for about 16% of consumers.