Answer:
As such, this market segment could be described as being <em><u>brand loyal</u></em> and <u><em>price inelastic.</em></u>
Explanation:
Loyalty to a brand, whatever it may be, tends to trap consumers/users and prevent them from seeing defects or switching to another brand simply because they don't know if it will be a good idea. It is the custom to use that brand or product and feel afraid to change, even if it is expensive to be with that brand.
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