Answer:
Yellow press or amarillista press is a type of journalism that presents news with striking, scandalous or exaggerated headlines to try to increase their sales, although in general these news do not have any evidence (or scarce) and without a well-defined investigation. This type of sensationalist press includes headlines of catastrophes and a large number of photographs with detailed information about accidents, crimes, adulteries and political entanglements. In the case of graphics or television, it is characterized by using shocking music, extremely saturated colors, mainly red and having your information disorganized.
The term originated during the "journalistic battle" between the newspaper New York World, by Joseph Pulitzer, and the New York Journal, by William Randolph Hearst, from 1895 to 1898, and can be referred to specifically at that time. Both newspapers were accused, by other more serious publications, of magnifying certain kinds of news to increase sales and pay those involved to get exclusive. The New York Press newspaper coined the term "yellow journalism," in early 1897, to describe the work of both Pulitzer and Hearst. The success of the character The Yellow Kid in both newspapers contributed to this.