Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their
a.recognition of the brand.
b.potential purchase of the brand.
c.emotional connection to the brand.
d.attitude changes about the brand
Answer:
Option C is correct
Explanation:
This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.
Answer:
Correct option is (A)
Explanation:
Given:
Percentage change in price = 10%
Decrease in quantity demanded in terms of percentage = -15%
Price elasticity of demand measures the proportional change in quantity demanded due to proportional change in price. It is given by the following formula:
Price elasticity of demand = % change in quantity demanded / % change in price.
= -15% / 10%
= -1.5
A negative coefficient of price elasticity goes with the law of demand that states that increase in prices lead to decrease in quantity demanded.
The operations process for what
Answer:
CPI
Explanation: CPI measures the average changes in prices overtimes that consumers pay for a basket of goods and services commonly known as inflation. It attempts to qualify the aggregate price level in an economy and thus measure the purchasing power of the country's unit of currency. The weighted average of the prices of goods and services that approximates an individual's consumption pattern is used to calculate the CPI.
CPI is used as an economic indicator.
It is more used to measure inflation.
CPI covers professionals, self-employed, poor, unemployed and retired person
Two care reported each time CPI-W and CPI-U
One way for a country to curb runaway inflation is to impose price controls. The price controls a government regulation establishing a maximum price to be charged for specified goods and services, especially during periods of war or inflation. In addition, polycentric pricing allows management in each global market to establish its own prices and market holding strategy is often used in response to unfavorable currency swings