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Advocard [28]
4 years ago
13

Facing stiff competition in the e-reader market, Sumac Industries wants to protect its competitive advantage by increasing the p

erceived value of its reader. Sumac's best strategy to accomplish this would be to
Business
1 answer:
d1i1m1o1n [39]4 years ago
3 0

Answer:Highlight celebrities who use Sumac e-readers.

Explanation:

According to the question, due to tough competition in market regarding the e-reading product , Sumac industries wants that they can have superior position in e-reader market than other e-reader business organizations.Thus,they want a secure position for their company.

A good strategy for maintaining their position can be done through putting spot-light on the celebrity users of Sumac e-reader.This will be highlighted among celebrity fans or followers and general customers. It will promote or inspire people to purchase Sumac e-reader more as celebrities are using their product.

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