Sony Corporation conducted a series of consumer use tests in the 1990's in which consumers were given samples of its experimenta
l digital camera. Participants were instructed to use the camera for all their picture-taking for the next 30 days. At the end of that time, participants were asked to a focus group session in which they were encouraged to elaborate on their usage experiences. Sony hoped that ideas for product modifications would emerge from the focus group that could be incorporated into the camera's final design. Sony was most likely employing which new product idea generation technique?1. Brainstorming.2. Test marketing.3. Depth interviewing.4. Problem analysis.5. Attribute listing.
Problem analysis refers to a method of investigating consumer needs under certain complex conditions. It is carried out in order to improve systems, processes and designs.
In this scenario, Sony was offering an extremely disruptive product which wasn't very user friendly but as we all know had a huge potential. Sony's original digital camera was very large, huge compared to normal cameras that used film. It was also very slow and it wasn't very good at taking pictures. Is main advantage was that it used 3¹/₂ floppy disk instead of film.
I'm not sure but I believe it could store around 10-12 pictures and then you had to use another disk. Finally people could start to take a lot of pictures without having to worry about high printing costs. My family had the final commercial product, and if that was the good product, I imagine that those that participated in the product analysis probably had to use and work with something slightly worse.
1. The rate of return for each year is 4.05% <span>2010 $100 $4 => 4% 2011 $110 $4 => 3.6% 2012 $90 $4 => 4.4% 2013 $95 $4 => 4.2% Average is 4.05% 2. The dollar-weighted rate of return is -3(4%) - 2(3.6%) + 1(4.4%) + 4(4.2%) 14.75%</span><span /><span> </span>
Answer: to increase interest rates which reduced aggregate demand.
Explanation:
Since the money supply was contracted to reduce the rate of inflation, this will lead to increase interest rates which reduced aggregate demand.
In this case as a result of the increase in the interest rate, people will prefer to save their money in the banks and thus will result in less money in circulation which ultimately reduces the demand for goods and services.
wealth management comes down to what services you need. Asset management is about choosing and managing investments. Wealth management, on the other hand, looks more broadly at a person's financial life and portfolio. Some financial advisors do both, allowing you to hire just one person for the job.
Sunk cost is the amount which is already invested or incurred before any project is initiated. This cost is permanently lost and cannot be recovered. The business managers avoid incorporating sunk cost in decision making process.
The correct answer is sunk cost because it doesn't complicate capital investment analysis. These costs are not considered when making business decisions or analysis of capital investments.
