Question

Jose has accepted a sales position at Business Solutions Corporation. Prior to this job, Jose worked in the electronics department of a retail store selling personal computers to consumers. In his new job at Business Solutions, Jose will sell personal computers to businesses. Despite the fact that the products sold to these two customer groups are quite similar, Jose is likely to find that purchasing decisions by buyers in the two markets will be influenced by different factors.
A. True
B. False

Answer 1

Answer:

Yes, it is true that Jose is likely to find that purchasing decisions by buyers in the two markets will be influenced by different factors.

Explanation:

Purchasing decisions is the set of organized thought that leads from intention to effective demand.

certain factors such as taste, preference, occupation, social status, gender, lifestyle, cultural or religious belief, etc can influence purchasing decisions.

Furthermore, the purchasing decision of an individual is different from that of a business entity because the objective of these two groups differ.

Consumers purchase personal computers for a number of reasons ranging from personal use to probably a mini business set up. This function might not require high specifications and the brand credibility might not matter except the individual has the purchasing power to buy premium PCs.

However, a business has a clear objective when purchasing a personal computer- for business transactions. They will opt for a durable brand, with high processing speed to save time and help service more customers, they will also prefer an affordable brand that is easy to maintain in order to maximize profit. And they usually make bulk purchases.