Question

Calidasth is a company that sells cosmetic products. Its retail outlets offer discount sales at the end of every season. In the context of customer relationship management, Calidasth most likely establishes _____ with its customers.

Answer 1

Answer:

Limited Relationships

Explanation:

Customer Relationship management (CRM) refers to the practices and policies followed by an organization w.r.t interaction with it's customers. The concept lays emphasis upon creating healthy customer relationships and solving customer questions and queries in the most efficient manner.

CRM in a way represents the technology or platform a company uses so as to manage it's external interactions with customers.

Software, artificial intelligence, etc represent some of the areas wherein CRM has grown technologically.

The given case points towards the existence of a transactional relationship i.e relationships which is limited only till the transactional level. Under this, the company's does not exactly establish relationship with customers.