Question

During her presentation to a prospective customer,Lea informed him about the new wallboard's superiority.She also brought a sample so that the building contractor could see and feel the superiority of the product she was selling.Lea used a _____ to improve the buyer's understanding of her product.
A) multiple-sense appeal
B) standardized approach
C) collaborative approach
D) style flexing appeal
E) composite appeal

Answer 1

Answer:

A, multiple-sense approach

Explanation:

Multiple- sense approach can be simply defined as a marketing style that makes a product appeal to a consumer's sense of reasoning.

By multiple-sense or multi sense for short, Lea was able to involve the customer as well as the contractor on the project. This was to ensure the buyer understands and also by giving the contractor a feel of the product so as to be able to further convince the consumer.

Cheers..