The percentage increase in the total sales for 2006 is 15% while the increase in sales of the trench coats is 23.3%; therefore the percentage increase in total sales of trench coats is 8.3% faster.
Computation:
1. The total amount of sales for 2006 and 2007:
2. Now, the percentage increase will be determined for the total number of coats and trench coats:
For the total number of coats, the values used will be the total sales of 2006, and total sales of 2007.
For the trench coats the values used will be the sale of trench coats in 2006 and 2007.
3. Now, the net percentage increase in sales due to the trench coats is computed as follows:
Therefore, the correct option is option B. Sales of trench coats increased 8. 3 percentage points faster than total coat sales.
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Answer: ($203)
Explanation:
The company’s 2010 change in net working capital will be calculated thus:
Net working capital = current assets - current liabilities
For 2009, net working capital will be:
= $2,584 - $1,191
= $1393.
For 2010, net working capital will be:
= $2,644 - $1,048
= $1596
Change in net working capital will be:
= $1393 - $1596
= ($203)
Answer:
B, Cultural congruence
Explanation:
Cultural congruence is a kind of marketing technique/strategy in which a new product with similar characteristics as with the currently existing product is marketed. This technique of marketing helps to reduce resistance as consumers see the new product as the same as the existing product.
I hope this helps.
Option C
This is an example of diagonal communication.
<u>Explanation:</u>
Diagonal communication is the distribution of information between various structural levels inside a business. Diagonal communication is advantageous as it is active, practical and valuable. It can also develop greater coordination between staff members. It can assist in solving problems precisely as various approaches are taken concurrently.
It lessens the uncertainties of falsification or distortion by promoting communication among the appropriate parties. It also diminishes a manager's communication workload because he doesn't ought to work as an emissary among his direct statements and other administrators.
<span>The goal of the campaign or promotion is to build awareness and inform consumers about a company and its product offerings</span>
In order to see if there is still increase in the sale compared with the money spent of campaign , Alonzo is evaluating the effectiveness of the plan. The evaluation of effectiveness is one of the 6 steps of the promotional campaign.
