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ch4aika [34]
3 years ago
6

Imagine that Johnson & Johnson is about to begin developing an ad campaign for a new product line of body washes. Before doi

ng so, they make sure that the various elements for this ad campaign are in place in an organized, integrated, and sensible fashion before moving on. What is this process called?a. Pretestingb. Trackingc. Beta testingd. Posttesting
Business
1 answer:
Radda [10]3 years ago
3 0

Answer:a.Pretesting

Explanation:

It's a prediction of the level at which an advertisement will perform in market before running the advert in the market.

It's a done by putting in place or the resources needed and running through the flows.

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What was the result in the Lucy v. Zehmer case (referenced in the textbook) involving whether allegations of joking regarding th
iogann1982 [59]

Answer:

The Supreme Court ruled in favour of the Complainants, enforcing the contract.

Explanation:

The Lucy Vs Zehmer case was one of decision on if a contract was binding or not on the basis of the undisclosed intentions of the parties involved in the contract. Zehmer alleged that he had jokingly sold and transferred title to Lucy while drunk. However the court ruled that contract for the sale of land to Lucy was valid on the basis that the secret intentions of Zehmer was not known or disclosed in the sale of the land and only his actions count for the contract to be binding.

5 0
3 years ago
After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores
Kisachek [45]

Answer:

The answer to this question is B. Niche marketing

Explanation:

Niche marketing involves identifying and exploiting a small segment of a larger market by developing products to suit it. identifying and exploiting a small segment of a larger market by developing products to suit it.  

A niche market cater for  the unique demands that aren't being addressed by mainstream providers.  Organisations  pursue niche markets as a way to build loyalty and revenue with a largely-overlooked audience.

We can therefore conclude from the explanation in the questions as regards the activities of Digital Print Shops that it using a Niche marketing strategy

Hence the answer is B. Niche marketing

4 0
3 years ago
Read 2 more answers
Wolverine, Inc. began operations on January 1 of the current year with a $12,400 cash balance. 45% of sales are collected in the
steposvetlana [31]

Answer:

$7,700 increase

Explanation:

We can determine the change in Wolverine's cash balance by deducting the cash disbursement and operating expenses from the cash receipts.\

Change in cash balance = Cash receipts - Cash disbursement - Operating expense

Change in cash balance = $48,000 - $33,800 -$6,500

Change in cash balance = $7,700

WORKING:

<u>Cash Receipts</u>

Sales

February ( 59,000 x 45%)            $26,550

January ( 39,000 x 55%)              $21,450  

Total                                               $48,000

<u>Cash disbursement</u>

Purchases

February ( 44,000 x 15%)            $6,600

January ( 32,000 x 85%)             $27,200  

Total                                              $33,800

<u>Operating expenses </u>

Incurred                                        $9,400

Depreciation                                ($2,900)

Net                                                 $6,500

7 0
3 years ago
Your company manufactures small kitchen appliances. It is introducing a new product line of appliances in designer colors with d
zepelin [54]

Answer:

B. Progressive elaboration

Explanation:

Progressive Elaboration is done for a specific project and then such planning is thoroughly descriptive and detailed, and the management tends to develop the plan more and more with each day, make it more accurate for the project.

In the given instance, since there is a requirement to know all the features along with characteristics of the project properly, the technique to be followed is Progressive Elaboration as all the detailed work will be done, and will be revised accordingly.

Therefore, the correct option is:

B. Progressive elaboration

6 0
3 years ago
Good it management which is necessary for a great it plan should
Nadya [2.5K]
<span>Good IT management which is necessary for a great IT plan should advise management if technology being considered to solve a problem is not yet proven. Before an IT team decided to use a new type of </span>technology, it is important for them to make sure they have tested the technology and it has proven its capabilities. It is necessary for the technology to prove it can finish all  of it's required tasks for the technology to be integrated into their system. 
5 0
3 years ago
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