Can you give more text of the question?
Over the past 20 years, many facets of the hotel industry have shifted to adapt to new technology and changing consumer behavior, which have in turn changed how hoteliers conduct business.
“The lodging industry has changed in several key areas over the past decades and many of these changes have helped hoteliers to enhance their products, attract more guests and create opportunities for expansion,” said Chip Rogers, president and CEO of the Asian American Hotel Owners Association.
However, those changes have also had an impact on the bottom line, which Rogers said has become more difficult to attain and has diminished over time.
Answer:
B.
Explanation:
An emotional appeal is a type of persuasive language used to move people to action. It is also known as pathos. The orator uses emotional appeal to bring emotional action from his audience.
As your textbook explains, emotional appeal is important to use when the speaker wants his audience to take action. Using emotional appeal in persuasive speech to move the audience to action is a wise strategy.
Therefore, option B is correct.
