Money. Specifically the opportunity to make and gain money as profit.<span />
I believe the answer is: Collective perspective
Collective perspective tend to make people stray away from individualism.
This would diminish people's drive to compete and beat other people who strive for a same goal. As a result, people with collective perspective tend to be less likely to obtain high positions and salaries.
It depends on the subject matter of the presentation. If persuasion is your goal, then use emotional appeals, but if you're simply trying to present for the purpose of informing, then analytical is the way you should go. <span />