One potential disadvantage of interactive media is that it can be intrusive. In some countries and cities, for instance, stores use computer-generated voices projected out in to the street to try to lure customers into the store, which some people classify as noise pollution and a nuisance.
One possible criticism of many forms of interactive media is that they are delicate and prone to breaking. For example, many touchscreen products break down or become scratched and scuffed from users constantly touching the screens. Interactivity is desirable, but the act of constantly touching and manipulating an interaction interface can quickly wear those interfaces down.
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