Informative, Persuasive, Reminder
Advertising that is informative raises people's awareness of brands, services, goods, and concepts. It can educate people about the features and benefits of new or established products as well as new programs and products.
Persuasive advertising works to change people's perceptions of a company or product and improve its image by trying to persuade them that its services or products are the best. Its objective is to convince customers to act and switch brands, try new products, or stick with one brand.
People are reminded about the need for a product or service or the features and benefits it will provide if they buy it quickly in reminder advertising.
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Answer:
The sell will generate a loss of $6,000.
Explanation:
Please find the below for detailed calculations and explanations:
- The equipment's net value at the time of disposal is equal to: Book value of the equipment - The accumulated depreciation of the equipment = 60,000 - 28,000 = $32,000;
- The gain/(loss) on the disposal of equipment is equal to: Sell price of the equipment - The equipment's net value at the time of disposal = 26,000 - 32,000 = $(6,000)
Thus, Tulip Corporation's disposal of the equipment at Dec 31st 2019 makes a loss of $6,000.
<span>When people with disabilities get an adapted driver's license, they become better able to independently function and contribute to society. This feeling facilitates successful self-actualization. An adapted drivers license will also alert government officials, whenever necessary, of any special precautions necessary when aiding these drivers in tasks related to their disability, and in providing proper accommodations as such.</span>
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their relative advantage
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Option A
<u>Explanation:
</u>
A product's dominance and market appeal over similar items. A competitive advantage is usually accomplished by giving better value to customers through either reducing prices or delivering added quality and service that justify higher costs.
That idea is based on consumer brand and product perceptions and does not necessarily reflect the actual characteristics of this product or service. The definition helps companies to consider that customers would choose to use this product or whether a rival would rather remain faithful to the already existing product.