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Jlenok [28]
3 years ago
14

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and ex

cludes any intangible attributes.A. TrueB. False
Business
1 answer:
Tasya [4]3 years ago
7 0

Answer:

B. False

Explanation:

<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.

From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.

An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.

As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.    

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Dave Krug contributed $1,000 cash along with inventory and land to a new partnership. The inventory had a book value of $800 and
pav-90 [236]

Answer:

cash                 1,000 debit

inventory        2,000 debit

land                5,000 debit

note payable             3,000 credit

Krug capital Account 5,000 credit

Explanation:

The land and inventories will be accepted at his market value.

Along with cash this are assets which enter the partnership so they are debited.

The note payable decreases the Krug capital contribution. It is credited.

Krug capital account balance will be to complete the entry and make debit = credit.

6 0
4 years ago
From 2006 to 2008 there was a dramatic fall in the price of houses. If this fall made people feel less wealthy, then it would ha
soldi70 [24.7K]

Answer:

b. aggregate demand left

Explanation:

The aggregate demand is the total goods and services demanded by a country, a certain price level, in a given period of time.

The aggregate demand that can be accounted for measures exactly the same as GDP. So they are often used as synonyms.

8 0
4 years ago
When producers of beer brands, such as Coors Light, Bud Light, and Miller Lite depict their brands being consumed in festive par
agasfer [191]

Answer:

<u>Affective</u>

Explanation:

Affective level of branding relates to tapping a customer's emotional or affectionate side, and thereby developing his relation with the brand. This aspect takes into account a customer's own perception i.e what he/she feels about the brand.

It conveys that customers get attached with their perceptible brand attributes and how those attributes affect their buying behavior. Such attributes can act as driving forces for a customer in forging brand loyalties.  

In the given case, the beer brands showcase how people are happily enjoying (emotions) while consuming their brands at a party. Here the emotion of enjoyment is being tapped by the producers.

This may arouse an effect in a consumer and he may relate the brands to that emotion of enjoyment, which may drive his buying behavior towards a brand, depending upon how it affected his perception of the attributes, such a brand provides.

4 0
3 years ago
Power pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trim
vitfil [10]
The answer is Sales Promotion.  This is the element of the promotion mix that power pro used in this scenario.  It uses <span>both media and non-media marketing communications for a pre-determined, limited time, so as to increase consumer demand, stimulate market demand or improve product availability. </span>
3 0
4 years ago
employees at between the rounds pleased that the company is fair to all employees regardless of their age gender
amid [387]

It is accurate to say that Between the Rounds has a positive diversity climate

<h3>What is diversity climate?</h3>

The extent to which employees believe that the policies, practices, and procedures of a diverse organization communicate a strong commitment to fostering and maintaining diversity and inclusion.

A positive diversity climate is one in which employees believe that their diverse characteristics are valued and do not impede their advancement. It is also a climate in which management actively promotes diversity.

Diversity entails a wide range of people from various racial, ethnic, socioeconomic, and cultural backgrounds, as well as a wide range of lifestyles, experiences, and interests. Having a diverse range of people and points of view represented in the department. Diversity is defined as a collection of people who are all different in the same place.

To know more about diversity climate follow the link:

brainly.com/question/11542363

#SPJ4

7 0
2 years ago
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