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Jlenok [28]
3 years ago
14

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and ex

cludes any intangible attributes.A. TrueB. False
Business
1 answer:
Tasya [4]3 years ago
7 0

Answer:

B. False

Explanation:

<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.

From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.

An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.

As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.    

You might be interested in
Economic growth can best be portrayed as a:
kicyunya [14]

Answer:

The correct answer is letter "D": Rightward shift of the production possibilities curve.

Explanation:

The Production Possibility Frontier (PPF) implies that as many jobs and resources as possible are produced at the maximum level. That maximizes jobs and reduces unused resources. This ideal state can generally not be attained but is seen as a goal.

Plotted in a graph, the PPF curve displays a mix of goods that can be produced and their ideal volumes of production. <em>Shifts of the PPF curve to the right imply growth while shifts leftwards imply a slow down in production.</em>

8 0
3 years ago
Wine and Roses, Inc. offers a 5.5 percent coupon bond with semiannual payments and a yield to maturity of 6.32 percent. The bond
Lady_Fox [76]

Answer:

d. $935.69

Explanation:

The computation of the market price of the bond is shown below:

Given that

Future value be $1,000

RATE = 6.32% ÷ 2 = 3.16%

NPER = 11 × 2 = 22

PMT = $1,000 × 5.5% ÷ 2 = $27.50

The formula is shown below:

=-PV(RATE,NPER,PMT,FV,TYPE)

After applying the above formula, the market price of the bond is $935.69

4 0
2 years ago
An economy is created by the interaction between which teo groups of people?
melomori [17]

Answer:

producers and consumers

Explanation:

producers and consumers create the interaction between the demand and the supply that is the basis for any given economy.

3 0
3 years ago
You own a portfolio that has $2,800 invested in Stock A and $3,900 invested in Stock B. Assume the expected returns on these sto
Luden [163]

Answer:

12.5%

Explanation:

A portfolio has $2,800 invested in stock A

$3,900 is invested in stock B

The expected return of stock A is 9%

= 9/100

= 0.09

The expected return of stock B is 15%

= 15/100

= 0.15

The first step is to calculate the total value

= $2,800+$3,900

= $6,700

Therefore, the expected return on the portfolio can be calculated as follows

= (2,800/6,700)×0.09 + (3,900/6,700)×0.15

= 0.4179×0.09 + 0.5820×0.15

= 0.03761 + 0.0873

= 0.1249×100

= 12.5%

Hence the expected return on the portfolio is 12.5%

7 0
3 years ago
Investment A pays 8 percent simple interest for 10 years. Investment B pays 7.75 percent compound interest for 10 years. Both re
Dafna11 [192]

Answer:

$3.344,67

Explanation:

Investment A( Simple interest) =  Cf= Ci x(1+(ixn)) = $10.000 x(1+0,0775*10)=

$17.750

Investment B (Compound interest)= Cf= Ci x(1+i)^n = $10.000 (1+0,0775)^10=

$ 21.094,67

A - B = $17.750 - 21.094,67 =  - $3.344,67

4 0
3 years ago
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