Question

When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. After also inspecting the product features of the various phones, however, she decides that the lowest-priced brand is not her choice. Instead, she selects the brand with the best features. This outcome is the result of the chosen brand’s unique value claim that is known as:

Answer 1

Answer:

Top-of-the-mind awareness

Explanation:

Many customers select products and commodities on the basis of brand loyalty and many select brands which offer the lowest rates. A concept where consumer selects a brand on the basis of best features and software’s is a general concept that is called the top of the mind awareness, which states that every customer wants to buy a commodity that is best in every aspect. It is estimated by asking customers by using surveys about the brands that first rings a bell in a specific class.

Answer 2

Customer Analysis

Further explanation

Customer analysis is an activity carried out by the manufacturer to analyze everything that is needed by the customer and understand the characteristics of the customer, such as; customer classification, consumption patterns, behavior, customer motives, and customer habits.

Based on purchasing power, requests are divided into three types, namely:

Effective demand

Public demand for an item or service accompanied by purchasing power or ability to pay. In this type of demand, a consumer does need the item and he can afford it.

Potential demand

Public demand for goods and services that actually have the ability to buy, but have not yet carried out the purchase of the goods or services.

Absolute demand

Consumer demand for goods or services that are not accompanied by purchasing power. In absolute demand, the consumer does not have the ability (money) to buy the desired item.

With the analysis, the benefits of the company in order to increase sales of goods are:

• Increase sales revenue (income)
• The company will get the expected profit
• The company can increase its production
• The goods produced by the company will become famous
• Production will be favored by consumers
• The company will be able to maintain its survival

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customer analysis brainly.com/question/13822496

purchasing power brainly.com/question/13822496

Details

Class: college

Subject: Business

Keywords: analysis, customers, purchasing power