Question

This type of analysis consists of close reading of texts or discourse, in which you look for clues in the discourse that tell us what people might be thinking or believing that would cause them to say what they are saying:__________
a) Event analysis
b) Frame analysis
c) Schema analysis
d) Social network analysis

Answer 1

Answer:

B. Frame Analysis

Explanation:

Frame analysis is used widely in the interpretation of information. It is a research method wherein, people try to understand what a person is trying to say by searching for clues in his or her message.

This method of information analysis is used in politics, as well as, in information and communication studies. People also tend to use it unknowingly in their daily activities. It helps to make the interpretation of information faster. The clues in this instance, could be metaphors, catchphrases, or jargon.

Answer 2

Answer:

Option B

Frame analysis

Explanation:

Frame analysis is a research method used in the field of social sciences. Its development is attributed to Erving Goffman. Frame analysis studies clues in research materials about people such as images, metaphors and actors, to give a clear understanding of how people perceive situations and events.

The other analytical research methods have other methods of approach than the one described in the question here.

Thus, Option B is the correct answer