Question

Data mining is a highly effective tool in the catalog-marketing industry. Catalogers have the history of transactions on millions of customers dating back several years. Data-mining tools can identify patterns among customers and help identify the most likely customers to respond to upcoming mailing campaigns. In two to three sentences, describe why data mining is important in the catalog-marketing industry.

Answer 1

The patterns identified through data mining can help identify customers who may respond to campaign. This tactic will likely increase sales.

Answer 2

Answer:

Data-mining is a powerful tool that can help companies turn a whole lot of unrelated data into useful information. The catalog marketing industry has tons of data regarding customers' purchasing habits, therefore data-mining tools can help them turn that huge amount of scattered data into more specific and relevant information like sales trends, market segmentation, etc.