The Cult of the Virgin is the answer I'm pretty sure
David Alfaro Siqueiros was a Latin American artist that had the belief that every piece of art should be public.
TU increases with an increase in consumption of a commodity as long as MU is positive. In this phase, TU increases but a diminishing rate as MU from each successive unit tends to diminish. ... When consumption is increased beyond the point of satiety, TU starts falling as MU becomes negative.