Question

how the media covers different event and occurrences, spaces allocated for advertisements and why certain topics are given prominence over others

Answer 1

As we know the media plays a huge role and has influence in almost everything in today’s society. The media is often considered as an institution whose role is to deliver information in a way that is fair and does not discriminate.

The way that media reflects a coverage of political events or even sports and sports personalities is often questionable due to  the issues that the media presents and the way it does it raising serious questions about their role. Still they must undergo a process to select what events to cover. This is probably done by the effect that it will make in society.

With this said the media still is and will most than likely continue to be an important medium of information and events in our everyday life.

I hope this helps, Regards.

Answer 2

The media does selection processes of what event to cover, what advertisements that should be given priority and be shown to the public, and what news topics are to be given utmost importance. These are all undergone during gate keeping. This controls over the selection of content that should be discussed in media whether it is of newsworthiness or not. Aside from gate keeping, priming is also done. It is the technique wherein a certain news, event, or occurrence is given utmost importance so that people would eventually think that it is really important. More importance given to a news, more importance attributed by the audience.