All categories

4 years ago

When discussing the marketing planning process, stp stands for?

1 answer:

3 0

When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.

You might be interested in

Variable manufacturing costs are $126 per unit, and fixed manufacturing costs are $157,500. Sales are estimated to be 10,000 uni

AveGali [126]

Answer:

$52,500

Explanation:

Plan - 1 Plan - 2

Units produced 10,000 15,000

Variable Manufacturing cost $126 $126

Fixed manufacturing cost $15.75 $10.50

($157,500 ÷ Units produced)

Unit cost $141.75 $136.50

Working note

Fixed manufacturing cost for Plan A = $157,500 ÷ 10,000

= $15,75

Fixed manufacturing cost for Plan B = $157,500 ÷ 15,000

= $10.50

Unit cost for Plan A = $126 + $15.75

= $141.75

Unit cost for Plan B = $126 + $10.50

= $136.50

Income under two plans different for the amount as below Number of units in ending inventory in Plan -2 = 5,000 units

(i.e. 15000 units produced - 10,000 units sold)

Fixed manufacturing of per unit = $10.5

Difference in Income in two plans under Absorption costing = 10,000 × $10.5

= $52,500

Variable costing

Therefore, there will be no difference in income of Two plans under Variable costing.

5 0

4 years ago

Vinny is interviewing for a job. He wants his take-home pay to be at least $42,000. What is the least salary he can earn if he p

Elodia [21]

The answer is 52500 for 25% from 42000 = 10500 so 42000+10500=52500

3 0

4 years ago

Read 2 more answers

Asonia Co. will pay a dividend of $4.95, $9.05, $11.90, and $13.65 per share for each of the next four years, respectively. The

kompoz [17]

Answer: $30.86

P = $4.95/(1 + .92) + $9.05/(1 + .92)^2 + $11.90/(1 + .92)^3 + $13.65/(1 + .92)^4

P = 4.53+7.59+ 9.14+ 9.60=$30.86

Explanation:

Dividend discount: Dividend year 1 divided by (1 plus the required rate of return)

PLUS Dividend year 2 divided by (1 plus the required rate of return) to the second power

PLUS Dividend year 3 divided by (1 plus the required rate of return) to the third power

PLUS Dividend year 4 divided by (1 plus the required rate of return) to the fourth power

7 0

3 years ago

For human services pleaseeeeeeeeeeee help <3

yaroslaw [1]

Answer:

gghddhshdjshsjgsgsgshsnssmad

7 0

3 years ago

Eve’s Pastries & Pies contracts with Fruits 2 You, Inc., for strawberries to be delivered by Kool Refrigerated Trucking. On

Sati [7]

Answer:

a. may ship the strawberries to Eve’s using a different carrier.

Explanation:

Since a transport malfunction has occurred, Fruits 2 You has to find a feasible way to do what was concluded in the contract in the first place. Since it is still possible to ship the strawberries (goods) using a different carrier, contract termination is the last resort when tackling these issues. Although certain losses would emerge, it is still suggested to fulfill the contract.

5 0

3 years ago