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3 years ago

When discussing the marketing planning process, stp stands for?

1 answer:

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When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.

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A Michigan State University student spends his summer months in his hometown, where he works for a local micro-brewery during th

murzikaleks [220]

Answer: Expectancy theory

Explanation:

The theory that suggests that the student will only work as hard as necessary to earn a "C" grade is the expectancy theory.

Expectancy theory states that an individual will act in a particular way due to the fact of what they believe will be the result of the behavior that they selected and thereby will select a particular behavior above orhers.

Here, the student simply selects his work above the school grade because he believes that a C is enough for him. Therefore, the answer will be expectancy theory.

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3 years ago

Other than the economic indicators discussed in this chapter, what are some other data items that might be used to measure busin

astra-53 [7]

That's a hard one sorry

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4 years ago

The estimated expense for accounts that may not be collected is referred to as:

sashaice [31]

Answer: a bad debt expense

Explanation:

The estimated expense for accounts that may not be collected is referred to as. bad debt expense. Joyce Corp uses the percentage-of-receivables method to account for bad debt expense. Joyce determines that a customer account of $20,000 should be written off as uncollectible

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2 years ago

Majestic Corporation manufactures wheel barrows and uses budgeted machine hours to allocate variable manufacturing overhead. The

andre [41]

Answer:

$409185

Explanation:

Given: Budgeted output units: 28,475 units

Budgeted machine-hours: 17,085 hours

Budgeted variable manufacturing overhead costs for 28,475 units: $358,785

Actual output units produced: 32,475 units

Actual machine-hours used: 15,000 hours

Actual variable manufacturing overhead costs: $384,060.

First, we will find Budgeted machine hour per unit produced.

Budgeted machine hour per unit produced= $\frac{Budgeted\ machine\ hour}{Budgeted\ units}$

⇒ $Budgeted machine hour per unit produced= 17085\div 28475= 0.6$

∴Budgeted machine hour per unit produced= 0.6

Budgeted machine hours allowed for 32475 units= $32475\times 0.6= 19485$

Budgeted variable overhead rate per machine hour= $\textrm {Budgeted variable manufacturing overhead costs}\div Budgeted\ machine\ hours$

Budgeted variable overhead rate per machine hour= $358785\div 17085= \$ 21$

Now, lets find out flexible budget amount.

Flexible budget amount= $\textrm{Budgeted machine hours allowed}\times \textrm{Budgeted variable overhead rate}$

Flexible budget amount= $19485\times \$ 21= \$ 409185$

∴Flexible budget amount for variable manufacturing overhead= $409185

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3 years ago

Which of the following statements are true regarding externalities? (Check all that apply.) A. Deadweight loss can be either

ella [17]

Answer:

Explanation:

A good has positive externality if the benefits to third parties not involved in production is greater than the cost. an example of an activity that generates positive externality is research and development. Due to the high cost of R & D, they are usually under-produced. Government can encourage the production of activities that generate positive externality by granting subsidies.

A good has negative externality if the costs to third parties not involved in production is greater than the benefits. an example of an activity that generates negative externality is pollution. Pollution can be generated at little or no cost, so they are usually overproduced. Government can discourage the production of activities that generate negative externality by taxation. Taxation increases the cost of production and therefore discourages overproduction. Tax levied on externality is known as Pigouvian tax.

Government can regulate the amount of externality produced by placing an upper limit on the amount of negative externality permissible

Coase theorem has been proposed as a solution to externality. According to this theory, when there are conflicting property rights, bargaining between parties involved can lead to an efficient outcome only if the bargaining cost is low

Another solution to negative externality is through the activities of charities. Charities can raise donations to limit or regulate the activities of firms that constitutes a negative externality.

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3 years ago