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charle [14.2K]
3 years ago
15

When discussing the marketing planning process, stp stands for?

Business
1 answer:
Neko [114]3 years ago
3 0
When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action. 

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market. 

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products. 
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An allocation base that causes overhead costs to be incurred is called a(n):
barxatty [35]
It is called A COST DRIVER. A cost driver refers to any factor that causes a change in the cost of an activity. Cost driver is used to assign overhead costs to the quantity of a particular goods that is manufactured. Example of a cost driver is direct labour hours input into a production operation. 
7 0
3 years ago
Gary is the marketing manager for an automobile dealership. his boss tells him the firm's primary goal is to increase its local
Ksju [112]
His firm is using a sales orientation
Sales orientation refers to a business technique that rely on it's selling and persuasion technique as their main source of income.
Company that use sales orientation usually sold a type of product that is high in price and not commonly bought by the costumers in large quantity.
7 0
3 years ago
Computech Corporation is expanding rapidly and currently needs to retain all of its earnings; hence, it does not pay dividends.
kifflom [539]

Answer:

P₀ = $12.23

Explanation:

Div₃ = $1.25

Div₄ = $1.65

Div₅ = $2.178

Div₆ = $2.30868

first we must calculate the terminal value using the dividend discount model = $2.30868 / (17% - 6%) = $20.988

now we must discount all the future dividends + terminal value

P₀ = $1.25/1.17³ + $1.65/1.17⁴ + $2.178/1.17⁵ + $20.988/1.17⁵ = $12.23

5 0
3 years ago
David and Darlene Jasper have one child, Sam, who is 6 years old (birthdate July 1, 2012). The Jaspers reside at 4639 Honeysuckl
Andrei [34K]

Answer:

Explanation:

David:

Earnings from Apple Company (office manager)

$26,125

Federal income tax withheld

2,800

State income tax withheld

1,050

Darlene:

Earnings from Rose Company (perfume tester)

$25,100

Federal income tax withheld

2,650

State income tax withheld

900

Their other income includes interest from Pine Tree Savings and Loan of $1,825. Other information and expenditures for 2016 are as follows:

Interest:

On home acquisition mortgage

$11,250

Credit card

925

Taxes:

Property taxes on personal residence

1,300

State income taxes paid in 2016 (for 2015)

315

Contribution (with written acknowledgement) to church

990

Medical insurance

475

Medical and dental expenses

5,800

Income tax return preparation fee paid in 2016

200

Actual general state sales tax for 2016

1,016

Payment of union dues

225

3 0
3 years ago
How to do this question plz answer me​
Vadim26 [7]

Answer: See explanation

Explanation:

Business activities simply refers to the activities that are done in order to provide goods and services for the consumers and also generate profit.

1. The purpose of business activity is:.

To provide goods.

2. An entrepreneur might find setting up a business rewarding as he or she is in control and that may give the person a level of satisfaction. Also, the entrepreneur makes profit which is rewarding as well.

3. Building a good brand image gives credibility to the company and also brings about customer loyalty. Customers want to be associated with good brands. This can also help drive sales and revenue.

4 0
3 years ago
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