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charle [14.2K]
4 years ago
15

When discussing the marketing planning process, stp stands for?

Business
1 answer:
Neko [114]4 years ago
3 0
When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action. 

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market. 

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products. 
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Kaelker corporation reports that at an activity level of 7,000 units, its total variable cost is $590,730 and its total fixed co
Paha777 [63]
Total variable cost at 7100=7100(590730/7000)=599169fixed cost=372750total cost=599169+372750=971919

8 0
3 years ago
Fischer Company has outstanding 8,000 shares of $100 par value, 5% preferred stock, and 50,000 shares of $1 par value common sto
nikklg [1K]

Answer:

The appropriate solution is "$130,000".

Explanation:

The given values are:

No. of common shares outstanding

= 50,000

Dividend per share

= $1.80

No. of preferred shares outstanding

= 8,000

Dividend per share

= $5

Now,

The total dividend on common shares will be:

=  No. \ of \ common \ shared \ outstanding\times Dividend \ per \ share

On substituting the values, we get

=  50,000\times  1.80

=  90,000 ($)

The total dividend on preferred stock will be:

=  No. \  of \ preferred \ shares \ outstanding\times Divided \ per \ share

On substituting the values, we get

=  8,000\times 5

=  40,000 ($)

Hence,

The total dividend paid by company will be:

=  Total \ dividend \ on \ common \ shares +Total \ dividend  \ on \  preferred \ stock

=  90,000+40,000

=  130,000 ($)

Thus the above is the correct answer.

4 0
3 years ago
What is the myth of amoral business?​
chubhunter [2.5K]

Answer:

Concerned only with profit without ethics

Explanation:

People generally do business with ethics and moral values. The myth of immoral business is that people don't mix ethics and business together. They are concerned only with profits and the services and goods they buy or sell are not immoral but amoral. Business people who do not follow ethics are generally complaining about the regulations, they must realize that both are interlinked with each other.

4 0
3 years ago
Joe's starting salary is $80,000 per year. He plans to put 10% of his salary each year into a mutual fund. He expects his salary
Lana71 [14]

Answer:

FV= $1,930,661.48

Explanation:

Giving the following information:

Joe's starting salary is $80,000 per year. He plans to put 10% of his salary each year into a mutual fund. He expects his salary to increase by 5% per year for the next 30 years, and then retire. If the mutual fund will average 7% annually

We need to use the following formula:

FV= {A*[(1+i)^n-1]}/i

A= annual deposit

FV= {8000*[(1.12^30)-1]}/0.12= $1,930,661.48

3 0
4 years ago
Assume that a 10-year Treasury bond has a 12% annual coupon, while a 15-year T-bond has an 8% annual coupon. Assume also that th
Lady bird [3.3K]

Answer:

A)If interest rates decline, the prices of both bonds will increase, but the 15-year bond would have a larger percentage increase in price.

TRUE

As it has more time to maturity it will have a higher time expose to the rate therefore, will be more volatile against the rate fluctuations

Explanation:

The 10-year ond is issued at premium, above par as the coupon rate 12% is higher than market rate 10%. Each year will decrease the market value to come closer to maturity date.

The 15-year ond is issued at discount, below par as the coupon rate 8% is lower than market rate 10%. Each year will increase the market value to come closer to maturity date.

3 0
3 years ago
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