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4 years ago

When discussing the marketing planning process, stp stands for?

1 answer:

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When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.

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If an industry is made up of five identical firms, the four - firm concentration ratio is

Sedaia [141]

I had to look for the options and here is the answer. The concentration ratio that is being referred to the description above is 80%. This means that the industry consists of five identical firms and the four-firm concentration is being referred to. Hope this answers your question.

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3 years ago

True or False: A price ceiling below $25 per box is not a binding price ceiling in this market. True False Because it takes many

jeyben [28]

Answer:

1. False

2. Shortage; Larger

Explanation:

1. A binding price ceiling is one that prevents the market from reaching its equilibrium. In this market, the equilibrium price is $25 therefore anything below $25 will be binding. A price ceiling below $25 per box is a binding ceiling.

2. Assuming that the long-run demand for oranges is the same as the short-run demand, you would expect a binding price ceiling to result in a shortage that is larger in the long run than in the short run.

In the long run, supply is more sensitive because farmers can decide to plant oranges on their land, to plant something else, or to sell their land altogether.

This means that a price ceiling in the long run will be less attractive to farmers so they might leave the market. If they do this then the shortage will be more as there are now less supplies in the market.

7 0

4 years ago

Arnold learned something very valuable as a teenager from his dad. He was told to invest $1,000 at 12% interest at age 20 and

ira [324]

Answer:

The investment of $1000 that yields 12% interest per year would become $2000 in 6 years' time as shown by the calculation below

Explanation:

In determining the how long it would take for the investment to become $2000, the future value formula stated below is used.

FV=PV*(1+r)^N

FV is the $2000

PV, present value is $1000

r is the rate of return at 12%

2000=1000*(1+0.12)^N

2000/1000=1.12^N

2=1.12^N

by taking log of both sides the equation becomes

ln 2=N ln 1.12

N= ln 2/ln 1.12

N=6.116255374

approximately N is 6 years

6 0

4 years ago

If a firm sells on terms of 2/10 net 30 days, and its DSO is 28 days, then the fact that the 28-day DSO is less than the 30-day

GalinKa [24]

Answer:

a) true

Explanation:

2/10 net 30 means that if the costumer pays within 10 days, he will be offered 2% discount, otherwise the amount is due in 30 days in full.

DSO means average number of days the company takes to receive payment from customers of credit sales.

Since the DSO of a firm given is 28 days, which is lower than the 30 days credit period normally offered by the company, therefore it may indicate that the firm's credit department is operating effectively.

Hence, answer is a) true

7 0

4 years ago

Calculate the incremental operating cash flow for year one for the following information: Increase in sales: $1,100,000 Increase

mash [69]

Answer:

The incremental operating cash flow for yea one=$1,020,000

Explanation:

Step 1: Determine the net increase in operating cash flow

The net operating cash flow can be expressed as;

net increase in operating cash flow=increase in sales+decrease in non-depreciation expenses-increase in depreciation expense

where;

increase in sales=$1,100,000

decrease in non-depreciation expenses=$500,000

increase in depreciation expense=$1,100,000

replacing;

net increase in operating cash flow=1,100,000+1,100,000-500,000=$1,700,000

Step 2: Determine the net increase in operating cash flow after taxes

net increase in operating cash flow after taxes=net increase in operating cash flow-taxes

where;

net increase in operating cash flow=$1,700,000

taxes=(40/100)×1,700,000=$680,000

replacing;

net increase in operating cash flow=1,700,000-680,000=$1,020,000

The incremental operating cash flow for yea one=$1,020,000

8 0

4 years ago