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charle [14.2K]
3 years ago
15

When discussing the marketing planning process, stp stands for?

Business
1 answer:
Neko [114]3 years ago
3 0
When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action. 

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market. 

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products. 
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It's somewhat see through
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Jim recently graduated from college. His income increased dramatically;from$5000 a year to $60,000 a year. Jim decides that inst
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Answer: d. ​The car is a normal goods for Jim

Explanation: if an individual's income goes up by a certain percentage or amount and, in response, the quantity demanded of good rises by rises in response to the income increase, such good can be considered a normal good. It is also defined as such good for which the income elasticity of demand is positive but less than one. This is the same scenario that has happened with Jim. His demand for better automobile increased as a result of an increase in his income.

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3 years ago
M10-14 Analyzing the Impact of Transactions on the Debt-to-Assets Ratio [LO 10-5] BSO, Inc., has assets of $600,000 and liabilit
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Answer:

The each transaction affecting or not the debt to assets ratio is given below;

1-Purchased inventory of$20,000 on credit

2-Paid accounts payable amount of $50,000

3-Recorded accrued salaries of $100,000

4-Borrowed $250,000 from a local bank

Explanation:

1-Debt/Total Assets=470,000/620,000=.76 it will increase the ratio

2-                              =400,000/550,000=.73 it will decrease the ratio

3-                              =550,000/600,000=.92 it will increase the ratio

4-                              =700,000/850,000=.82 it will increase the ratio

5 0
3 years ago
Case Inc. is a construction company specializing in custom patios. The patios are constructed of concrete, brick, fiberglass, an
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Answer:

Raw Material (Dr.) $4,900

Accounts Payable (Cr.) $4,900

Factory Labor wages (Dr.) $1,400

Cash (Cr.) $1,400

Additional Overheads (Dr.) $1,300

Accumulated Depreciation (Cr.) $800

Accounts Payable (Cr.) $500

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Work in process inventory (Dr.) $5,750

Manufacturing Overhead (Cr.) $5,750

Finished Goods Inventory (Dr.) $20,600

Work in process inventory (Cr.) $20,600

6 0
3 years ago
When the firms in the industry are just able to cover their cost of production, economic profit is zero. Therefore, if demand fa
zheka24 [161]

Answer:

The correct answer is false.

Explanation:

A firm incurs both variable cost and fixed cost in the short run. If the firm is able to cover the variable cost in the short run it will continue operating. However, if it is not able to cover its variable cost it will stop operating.  

So, if the demand falls such that total revenue is not able to cover total cost but the variable cost is being covered, the firm will not stop production.  

In the long run, all the costs are variable. So when the revenue is not able to cover cost, the firms will stop operating.

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3 years ago
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