I suppose the main thing is that the more Europeans began to learn about other societies, the more they realised the way they did things was not the only way. <span>Of course, Europeans had always been aware of the Islamic empires to the south and east and people knew of far off China and India but not much about them. </span> <span>I don't know if knowing of other cultures ever made people feel more European, but perhaps it more sharply defined "Christendom" - the idea of the group of Christian nations ruled by the morals of the Bible, and people describing Christian government would usually contrast it with the despotic non-Christian empires of the East. </span> <span>It wasn't until quite late, i.e. 18th century that the concept of people worshipping different gods in different places really served as an idea with which to undermine the dominance of Christianity, </span> <span>Definitely by the 18th century people were using examples of other societies - savage societies - to make a critique of European decadence, immorality and bad government.</span>