Question

A hospital is considering changing its supplier of replacement joints. While surgeons make the final decision, the hospital's purchasing department is promoting Kyocera because it manufactures one of the cheapest and most durable hip joints on the market. In terms of the buying center, the purchasing departmentis a(n):
A. decider.
B. influencer.
C. judge.
D. user.
E. demand deriver.

Answer 1

Answer:

B) influencer.

Explanation:

The purchasing department's responsibility should be to research and determine all the possible options, the technical specifications of the products offered and the buying terms. It should then give the information to the people that will actually make the buying decision, which are the deciders = doctors. But in this case, the purchasing department is also trying to influence the doctors' decisions by supporting one specific product due to its low cost.