Answer:
it is profitable, but it is not satisfactory. It's chances of surviving in the long run are slim. I would not buy Dropbox shares if I plan to keep them long term.
Explanation:
To determine profitability, one would have to look at the following indicators on the annual report or financial statements belonging to Dropbox:
• Operating profit
• EBITDA
• Net profit
• Cash flow
• Return on Equity
• Return on Assets
• Return on Invested Capital
To determine if the indicators are growing or declining and whether it is satisfactory or not, one has to compare it with the statements of 2009 (since the year required is 2010) and the budgets for 2011.
To determine long run profitability, one has to look at financial statements from 2010 to see the pattern. Since 2010 data is not available, we will use data from 2015 to 2019. As per the Dropbox, Inc website, the following can be noted:
• Operating profit – there has been a general increase over the 5 years
• EBITDA – there has been a general decline over the 5years
• Net profit – there has been a general decline over the 5 years
• Cash flow – there has been steady growth over the 5 years
• Return on Equity – there has been little but steady growth over the 5 years
• Return on Assets – there has been a general decline over the 5 years
• Return on Invested Capital – there has been a general decline over the 5 years
.
Dropbox has shown a general decline in their performance. This is not satisfactory. They need to implement mitigation strategies in order to change the situation and grow their returns and profitability indicators.
N.B Figures are not given on the website, hence information is taken from the graphs on the Dropbox website. [https://www.wsj.com/market-data/quotes/DBX/financials]