Question

The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is referred to as _____.

Answer 1

Post-decision regret corresponds to the negative feeling that an individual should have made a different purchase decision than he actually did.

What causes post-decision regret?

In a purchase process, the consumer looks for products and services that satisfy their needs. After the purchase is made, regret may arise if the product or service does not satisfy those needs.

Therefore, post-purchase decision regret can be related to a negative perception of the benefits of the product and its quality, for example.

Find out more information about the purchase process here:

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