The correct answer would be, Branded Entertainment.
The company wants to connect with consumers in a fresh way and is considering creating a show on the Food Network. This kind of promotion is called as the Branded Entertainment.
Explanation:
Branded Entertainment is a type of Advertisement. It is a new concept in Marketing.
In this type of Advertising Strategy, the advertising message of the company for their brand is integrated with other entertainment content. This is done with the use of Media like Television shows, Movies, Video games, etc.
So when Green grocers decided to connect with their consumers in a fresh way and considered to create a show on the Food Network, they were actually engaging in Branded Entertainment.
Learn more about Advertising Strategies at:
brainly.com/question/11723667
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