Answer:
C) be inward looking, focusing on selling what the firm makes.
Explanation:
Nessca's marketing team went 150 years back in time to the mass production era (1860s - 1920s). During the industrial revolution companies were able to mass produce goods at lower prices and they focused on selling what they could produce, not what their customers wanted. The whole motto of that era was “if produced, someone will buy”.
Sometimes that works but on a very limited spectrum of products or services, and to be honest only one person has pulled that trick successfully and he died a few years ago. Steve Jobs believed that his products were so great that everyone would want them, well he was right, the PC, iPod, smartphones, tablets, app stores, he nailed it. But he was the only person that did, and that made him unique. He changed the world by himself, but he died and there is no Steve Jobs Jr. around.
Answer:
Standard markup pricing.
Explanation:
Standard markup pricing uses a fixed (standard) percentage rate of markup for different items. A common rate that is also used in this case is 50% markup.
<u>Example: </u>
If the bolt of fabric costs Creative Quilts $10, they will add 50% of that to the cost when they sell it. 50% * $10 = $5.
Markup + item cost = selling price
$5 + $10 = $15
Operational risk, or risk that arises from the actual operation/course of running the business.
Answer:
The correct answer to the following question is Product attributes.
Explanation:
Product attributes can be defined as the characteristics or features of a particular product that helps in defining what the product is and these attributes have a influence on the consumer's buying decision. Such attributes can be both tangible and intangible, where in tangible it can be color, weight, size, quantity of the product and on the other hand in the intangible attributes it can be quality, price , reliability of the product. In the developed nations people value such attributes more than in other developing nations.
Answer: One of what is necessary in product marketing is identifying the industry and the sector that uses this product. The company doesn't sell direct to consumers and considering the components of the tea, I would recommend a plan that targets the health industry.
Explanation:
One of what is necessary in product marketing is identifying the industry and the sector that uses this product. The company doesn't sell direct to consumers and considering the components of the tea, I would recommend a plan that targets the health industry. The tea product focuses on health with natural ingredients with antiaging and anti-carcinogens, also they are rich in vitamins. The recommended plan of targeting the health is to propose the product as medicinal or a supplement, which the health institution can recommend for her customers. One of the ways the products can be marketed to the clients to the last consumer is by mentioning the merits of taking them alongside other medication.
The strategic plan would mapping out health agencies that are in my town, draft out magazines, fliers about the product, so that anyone who comes across them can read them. After these health agencies have been visited, we track down the progress of how they are receptive to using the products and how their clients are responding to them
