Question

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is a(n) _____ product.
A. specialty
B. generic
C. industrial
D. convenience
E. shopping

Answer 1

Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is a(n) Shopping product (E)

Explanation:

A shopping product is a product which involves a lot of research and comparison with the similar products of other brand.

A shopping product can be categorized into

1. Homogeneous Product
2. Heterogeneous Product

Homogeneous Product are the products that share similar features,nature and the final purchase decision is based on the lowest price available in the market for that particular product