The application, tracking and review of a company's marketing<span> resources and activities. ... Effective </span>marketing management<span> will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.</span>
To adjust for rent used up during the year that was recorded to the prepaid rent account when paid for;
- Rent expense is debited, prepaid rent is credited
<h3>Prepaid rent account</h3>
A prepaid rent account simply a current asset account that's responsible for reporting the amount of future rent expense that was paid in advance of the rental period.
On this note, the amount reported on the balance sheet is the amount that has not yet been used or expired as of the balance sheet date.
Read more on prepaid rent account;
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The primary disadvantage of outdoor advertising is that it provides little audience selectivity. It is because in outdoor advertising, they try to advertise or make known of their products by placing it on billboards, placing it on vehicles or any exterior places that could be placed on. What makes it have little audience selectivity is that the people who could only notice it is those who could be able to see the advertisement. With that, it makes only few people see it and does not target a lot of consumers.
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