Every business has a mission and a vision statement. A mission is usually what it aims to do for people, the problem it wants to solve. A vision is where it wants to be in the future. A mission is aimed at fulfilling a need, and from the example JCF is on a mission to give women a solution to a traditional gym setting, which means it has identified a need and aims to provide a solution by fulfilling the need.
One of the aspects of which of makes a business successful is when a business can identify a need in the society and seek to fulfill that need. By offering services or products that address the needs of people or solve problem of people, securing customers and sales becomes less difficult as people would surely patronize businesses and services that cater for their needs. JCF Health and Fitness, which was born of wanting to give women a solution to a traditional gym setting is a clear example of “fulfilling a need”, which is aspect of a successful business.
