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Novosadov [1.4K]
3 years ago
5

Algonquin Books partnered with Barnes & Noble to offer a unique ________. If you purchase one of 12 paperback books publishe

d by Algonquin, you can choose one of 12 e-Books for $3 (a much lower price than a regular e-Book). The goal is to increase traffic in bookstores.
Business
1 answer:
Llana [10]3 years ago
8 0

Answer:

sales promotion

Explanation:

Based on the information provided in regards to the situation at hand it seems that they offered a unique sales promotion. This term refers to when a company tries to persuade potential customers into buying a certain product by offering discounts on that product or other products when making a purchase. Exactly what Algonquin Books is doing by offering a discount on ebooks if you purchase a paperback book.

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Household consumers are the most conspicuous audience in that most mass media advertising is directed at them. T/F
elena-14-01-66 [18.8K]

Answer:

The correct answer is True.

Explanation:

Local advertising is of capital importance, especially for those who want to spread their business in specific cities or geographic regions.  

With word of mouth advertising, you can surely get your business to reach different cities; but not at the speed that is required to recover the investment invested.

Businesses that have a local advertising plan will be able to bring their products and / or services to potential customers located in the target geographic area and increase their recognition as a local brand.

We are sure you have heard the following quotes; <em>"The best publicity is what satisfied customers do"</em> by Philip Kotler, and "What helps people helps business" by Leo Burnett

So why is local advertising important? Business owners have asked themselves this question for years, and the answer is really quite simple ...  To get attention, direct traffic to your business and close sales.

6 0
3 years ago
It is often said that high rates of inflation tend to diminish people's incentive to save and invest. this view must be incorrec
SOVA2 [1]
Of the following, the best criticism of the argument above is that it overlooks the possibility that certain factors operating in the 1980’s but not in the 1970’s diminished people’s incentive to save and invest.
<span>If these other factors, unrelated to the inflation rate, that operated in the 1980’s but not the 1970’s, created an even greater disincentive to savings and investment than high inflation rates provide, then those trends do not provide evidence about the general relationship among savings, investment, and inflation. </span>
5 0
3 years ago
An individual employed part-time at a retail store that schedules her based on the busiest times and days throughout the year, w
kykrilka [37]

Answer: contingent

                         

Explanation: It refers to the employment in which the job of an individual is not fixed with the company. In case of contingent employment, the employees are usually hired when there is a specific project to complete that needs extra work force.

Unlike seasonal employment the these employments are non recurring and there is no time fixed for employment that an individual could expect.

Thus, from the above we can conclude that the given case is an example of contingent employment.

8 0
3 years ago
A project has an initial cost of $44,000. Expected cash flows as a result of this project are projected as indicated below. Calc
maksim [4K]

Answer:

It will take 5 years and 99 days to recover for the initial investment at a discount rate of 9%.

Explanation:

Giving the following information:

Project X t Cash Flows

0 -44,000

1 10,000

2 10,000

3 15,000

4 18,000

5 15,000

<u>The payback period is the time required to cover for the initial investment. We need to discount each cash flow using the following formula:</u>

PV= Cf/(1+i)^n

Year 1= 10,000/1.09= 9,174.31 - 44,000= -34,825.69

Year 2= 10,000/1.09^2= 8,416.80 - 34,825.69= -26,408.89

Year 3= 15,000/1.09^3= 11,582.75 - 26,408.89= 14,826.14

Year 4= 18,000/1.09^4= 12,751.65 - 14,826.14= - 2,074.49

Year 5= 15,000/1.09^5= 9,748.97 - 2,074.49= 7,674.48

<u>To be more accurate:</u>

(2,074.49/7,674.48)*365= 99

It will take 5 years and 99 days to recover for the initial investment at a discount rate of 9%.

8 0
4 years ago
As a speaker, the best way to utilize the lectern during your speech is to
AlekseyPX

Answer:

<u>use when your speech has notes.</u>

Explanation:

A lectern is reading desk that is a tall stand with a sliding top to hold a book or notes.

Therefore, the best way to utilize the lectern during speech is to read notes while standing up and to rest ones hands on it when not making gestures. An example of this is seen when a President is giving a speech, he often uses a lectern.

7 0
3 years ago
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