Question

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?
A.dual distribution
B.cooperative distribution
C.strategic channel alliance
D.global distribution alliance
E.multichannel distribution

Answer 1

C. Strategic channel alliance is a marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming.

When you are in a strategic alliance or strategic partnership, you have an agreement between one another for objectives to be accomplished but still operating as independent entities. When one company partners with another company, knowledge and resources are usually gained to where one or both parties benefit.