Answer:
a. Maturing of a product
When the product reaches its maturity stage, its sales volume reduces considerably. This would require different marketing strategies like product enhancement, price changing or developing new designs, etc.
b. Technology innovation in the manufacturing process
This will cause many changes in the strategy as technological innovation would reduce manual labor cost. Also, the organization would need skilled employees to deal with the new technology.
- Cost cutting is instituted.
- Product changes decrease.
- Design compromises are instituted.
- Labor Skills decrease
- Optimum capacity may be achieved
- Manufacturing process stabilizes