Question

________ can be defined as raw numbers or other factual information that, on their own, have limited value to marketers. select one:
a. statistics
b. data
c. charts and graphs
d. marketing research
e. formulas

Answer 1

Data can be defined as raw numbers or other factual information that, on their own, have limited value to marketers. After markets collect their data, they turn that into useful information and compare it to other data and history of their research. Analyzing the data they've collected, marketers are then able to develop and implement an action plan best suited to their company/need.