The purpose of this media message is to inform people that they have the opportunity to save money. Thus, option B is correct.
What is the media?
Media refers to any route of transmission. This can range from written paper to electronic material, and it provides data in a broad range of forms, including art, journalism, and instructional materials.
A media message is a form of communication that eventually contributes to a viewer, including a television program, website, news article, advertising, or status update through which the information can be conveyed.
As there needs to be a message that needs to be sent to the people, that means that the message can be conveyed that the people need to save money as well as the methods can also be said or be specified in the same with the help of any medium that can be possible. Therefore, option B is the correct option.
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Answer:
True
Explanation:
2% out of 100 guest purposefully scam.
Answer: d. Products the consumer could have bought instead of cigarettes.
Opportunity cost refers to the loss benefits from the choices a person would have made if he or she had not made a particular choice.
Opportunity cost is also known as alternate cost.
In this question, had the consumer would have spent on other products if he had not bought cigarettes. Hence these products represent the opportunity cost of cigarettes.
Answer:
A. The extended decision-making approach.
Explanation:
Extended Decision-Making is defined as a <em>decision that involves high participation of the consumers in order to decide to purchase or not a product, it usually revolves around expensive purchases.</em> We can see this exemplified when Fatima consults with friends and family before making her decision to buy a house, an expensive purchase.
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Explanation:
There are several reasons involved in the reasons why large companies hire celebrities to appear in their marketing communications.
<u>Strategically, using a celebrity on the media can attract attention to the company, due to the large number of people who are curious and are influenced by the values and habits of a certain celebrity, in addition to transmitting reliability to a product or service, which generates attraction of target audience for the brand. Other advantages involved are that celebrities add value to the ad.
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However, to be an effective marketing strategy, it is necessary that the profile and lifestyle of the celebrity are consistent with the values of the company and its target audience, so that an accurate communication that brings success to the company can be transmitted.
A product or service that uses celebrities in its ads is the company Calvin Klein, which prints billboards with celebrities wearing their pieces in various appropriate locations, which is a strategy that adds value to the product, and makes the company recognized and strong market positioning.