Question

Jonah, the chief marketing officer of an apparel company, is responsible for formulating a plan that details the countries that the company will venture into during the next three years. When developing the plan, he has to consider the political environment, the ease of doing business, and competition in those countries. In this scenario, Jonah will most likely be contributing to developing the company's _____.

Answer 1

Answer: STRATEGIC PLAN

Explanation: Strategic plan is a well thought approach to deciding, determining and organising the flow of resources or the way activities are conducted. Strategic plan is known to consists of five parts or components which includes;

A vision statement which shows the future endeavours of the business or organisation.

A mission statement which is built based on the strategic objectives of the business or organisation.

Goals and Objectives which show what is to be achieved.

An action plan ways or steps to take towards achieving the goals. Details on how often the strategic plan will be reviewed and updated. The contributions of Jonah as the Chief marketing officer of the apparel company in this scenario is will most likely help to develop the STRATEGIC PLAN of the company.