Question

Inventories of _____ can provide vast amounts of information concerning attitudes toward product categories, brands within product categories, and user and non-user characteristics. Select all that apply.a. activities b. influences c. opinions d. personalities

Answer 1

Answer:

The correct answer is letter "A" and "C": activities; opinions.

Explanation:

Within a market, individuals' activities and opinions represent an important source of information from where businesses can analyze consumer patterns and allows them to find unexplored market sectors. Both activities and opinions can also give a company an idea of how competitors work and why consumers prefer them. With all that information the firm can start to determine what its competitive advantage should be.

Answer 2

Answer:A. Activities C. Opinions

Explanation:One of the ways of generating data from the market is to seek the opinion and try to know the activities of customers concerning brands,product categories and user and non-user characteristics.

Inventory of opinions is the collection of opinions from the general public or from already available data. It helps to know the needs of the Customer and how to meet them.

Inventory of activities is the evaluations of the activities of the general public concerning your product or market segment,the activities can include their attitudes etc.