Answer:
Explanation:
Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.
Answer:
salespeople personally call on business customers to a far greater extent than they do consumers.
Explanation:
Business to business (B2B) markets differ from Business to consumers (B2C) markets because salespeople personally call on business customers to a far greater extent than they do consumers.
Under the B2B sells its products directly to other businesses such as wholesalers or retailers and not the end consumers.
On the other hand, the B2C market involves businesses selling their goods and services directly to the end consumers or users for personal use.
Answer:
B) Retail buyers are mainly in charge of planning, selecting, and buying merchandise for retail establishment resale purposes, they select and purchase products sold in retail stores.
Answer:
Consider the following calculation
Explanation:
Year 1 dividend = 2.85 (1 + 30%) = 3.705
Year 2 dividend = 3.705 (1 + 30%) = 4.8165
Year 3 dividend = 4.8165 (1 + 30%) = 6.26145
Year 4 dividend = 6.26145 + 2.4 = 8.66145
Year 5 dividend = 8.66145 (1 + 2%) = 8.834679
Value at year 4 = D5 / required rate - growth rate
Value at year 4 = 8.834679 / 0.108 - 0.02
Value at year 4 = 8.834679 / 0.088
Value at year 4 = 100.39408
Share price = Present value of cash inflows
Share price = 3.705 / (1 + 0.108)1 + 4.8165 / (1 + 0.108)2 + 6.26145 / (1 + 0.108)3 + 8.66145 / (1 + 0.108)4 + 100.39408 / (1 + 0.108)4
Share price = $84.23
Lincoln company's strategy of dividing its consumer market will enables it to define customer needs and wants more precisely.
<h3>What is the
strategy used by Lincoln company?</h3>
In marketing, this is known as segmentation which involves division of customers according to their segment such as age, needs, gender etc.
Here, as the firm has divided its consumer market into several groups that have similar interests in wooden furniture, this will allow them to define customer needs and wants more precisely.
Therefore, the Option B is correct.
Read more about segmentation
<em>brainly.com/question/7181203</em>
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